Vehicle Wrap: Important things to know if you have one

A professional vehicle wrap will help boost brand awareness and increase revenue. For each kilometer traveled, over 200+ viewers can see your marketing message. Best of all, once you park your car, it will begin to make impressions and help to promote your brand.

It’s an outstanding investment for any scale company. No other advertisement channel is similar to the ROI and the impressions produced over the lifespan of the wrap. We want to share with you a couple of items to remember before and after you get a vehicle wrap:

Is a Car Wrap Worth the Money?

The average vehicle wrap produces between 30,000 and 70,000 daily impressions, and if well taken care of, it will last for a very long time. The wrap will pay for itself over time—which is why it is known to be one of the most cost-effective ways of ads out there.

Will a Wrap Damage the Paint?

If you have your car properly wrapped, your paint will not be harmed. In fact, it can potentially help to shield it from the harmful effects of UV rays. This will also serve to improve the resale value of your vehicle—the color would look as fine as it did when you first packed your car.

Often flying-by-night bargain wrap locations will sell an apparently too decent deal to be true—but beware. They use low-quality vinyl that has no warranty or uses dangerous glue that can ruin the car’s transparent coat.

At LND, we just use high-quality, professional vinyl on all the cars we pack. This ensures that your color will be covered, and your wrap will look wonderful.

How long does a vehicle wrap last?

This is a common query that we get from consumers, and it makes sense—you’ve spent marketing money in a car wrap and you want to know what kind of return to expect. The response depends on a variety of variables, such as proximity to sunshine, environment, washing frequency, and more.

Wraps don’t last as well on cars that are out on the road all day with a lot in the heat. With heavy wear and tear like this, life expectancy can be as short as two years. However, anything as easy as parking in the shade could significantly increase your vehicle’s life expectancy to about 5 to 7 yrs. Vehicles that undergo lighter use will also have wraps that last for seven years or longer. Under normal conditions, the total lifetime of the vehicle wrap is roughly five years.

Another aspect that may have an effect on wrap life is the construction process. A cover that is not properly assembled will easily begin to display signs of wear, such as peeling or becoming dirty under the wrap. Be sure to choose a professional firm, such as Pixus, that specializes in vehicle wraps for the best and longest-lasting results.


vehicle wrap

Extending the lifespan of a vehicle wrap

Proper treatment and upkeep is the perfect way to prolong the life of your vehicle wrap and make the most of your investment. Parking in a garage or shaded area and keeping your vehicle clean will help minimize wrap damage.

Harsh temperatures or exposure to other severe conditions can cause small bubbles to appear in the wrap, normally in the first few weeks. If you find those bubbles, do not click them or try to patch them yourself. Instead, it’s best to get the car back where it was wrapped and let the installation professionals try to repair the issue with a little bit of sun.

Caring for your wrapped vehicle

Washing is a huge deal for covered cars. You want the car to remain clean so it looks professional and helps to prolong the longevity of the cover, however regular or excessive washing will decrease the life expectancy of the vehicle wrap. Here are few guidelines for the maintenance of wrapped vehicles:

  • Wash the car if it looks dusty. This is going to help keep the wrap looking as fresh as the day you got it. It would also help to eliminate airborne chemicals that could damage the vinyl material.
  • You can drive your car through an automated car wash; however, you are recommended to use a touchless car wash service. Mechanical brushes may theoretically cause vinyl scraping and marring.
  • Using just a warm, non-abrasive detergent and sponge to wash the car by hand. Dry the car with a wet towel. Be careful what car wash cleaner you’re using—make sure the back of the package shows that it’s suitable for wrapped cars.
  • Do not wax or use some other related materials on your vinyl wrap. They’re not going to make the wrap shine any better and could actually cause chemical harm to the wrap.

Replacing a Vehicle wrap

Often you need to cut your wrap by selling your car or putting an end to the promotion. Although it’s best to employ a specialist to cut your car cover, here are the steps you can take to remove the wrap yourself:

  • Although you can use a blow dryer for the best possible result, you’ll want to use a professional heat gun. Make sure the pistol isn’t in one place for too long. Otherwise, the vinyl would start to smoke.
  • Catch a corner piece and slowly start pulling at a 45-degree angle. This would continue to ensure that it doesn’t fall into little bits. Keep pressure slow and steady; otherwise, you might trigger the vinyl to pull up and the laminate to hang on the car—if that happens, further testing is needed to remove the laminate.
  • There may be some adhesive residue left behind after the wrap is removed. It is much easier to clean if you use a solvent that is specially formulated for the removal of vinyl wrap.
vehicle wrap

Vehicle Wrap in the Philippines

If you are prepared to get your car, truck, or van professionally wrapped, call LND Signs and Advertisements at 0933 650 9136. We are conveniently located in Quezon City and will assist you with all phases of the wrap—from original design and concepts to the wrapping of the vehicle itself. Tap here to get a free quote!

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